Web and Mobile Apps.

Development and Growth.

MAKE IT HAPPEN

Technology

iPhone and Android app development through to full web apps. We build you any kind of software.

Marketing

Most of our apps end up in the trending page on app stores immediately after we launch them.

Design

World class designs as well as user experience tests drive our software development and marketing.

DEVELOPER PARTNER

Fast App Development 

Ideas are unique and exciting., however that won't help when you aren't first to the market. At On Trend Marketing.Co we specialise in rapid time app creation to deliver your product quickly. 

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Effective Communication

Your input and communication is key during the app creation process. Your product can only be as good as the communication between you and your app developer, thats why you will be communicating directly with your developer on a regular basis.

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How much does it cost to build a mobile application?

Based off a brief conversation, its impossible to tell you how much it would cost to build your app.

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It takes a fair bit of work to give someone a fixed price cost. It’s like asking ‘how long is this piece of string?’ – without a ruler.

Building a mobile app is not cheap.

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If you’re surprised at an $50,000 ballpark then you’re going to need do go back to the drawing board and do a little more research.  However we like to think we can custom build any package to suit your needs and offer payment plans that are 0% interest with low percentage hosting and maintanance fee's.

We’ve put together a guide that will give you access to a simple breakdown and benchmarks of the major costs involved of building an app.

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As a business, your biggest goal will be to measure the return on the money you’ve invested into the mobile app, so we’ve put together this framework you can use to measure the cost and ROI of building enterprise mobile applications.

How long does a mobile app take to be developed?

This one is pretty straight forward.

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If you’re using the Startup method and releasing a minimum viable product to market, you can expect your app to be delivered efficiently and effectively within 4-6 months. We communicate with you along the entire process to ensure your app is built in a quick time frame.

How do I validate my app idea?

To know if your app idea is any good will involve serious market research.

Step 1: Research for competitors. 

Step 2: Understand your market size.

Step 3: Create a business plan. 

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Once you’ve followed these 3 steps, we guarantee you’ll know if your app idea is any good.

Should I develop in iOS or Android?

With roughly 1.6 billion people around the world now using a smartphone, the mobile app market has never been more exciting or lucrative, with Android and iOS dominating the smartphone operating systems.

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You will have to decide exactly which type of smartphone user you want to target first if you don’t want to build both at the same time.

As they are two very different mobile platforms that require two very different types of language (Android apps are predominantly done in Java, while iOS ones are mostly done in Objective C or Swift) and native UI / UX design.

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For total market penetration you eventually want to develop for both iOS and Android.

How do I get more mobile app downloads?

The number one problem when it comes to app download numbers is your brands outreach and awareness, you need to grow your audience and brand interest and circulation to greater your app download numbers. Our team of marketing experts and branding Specialists can help you grow your download numbers.

How do I turn your website into a shopping app?

On Trend Marketing.Co specialises in building responsive shopping mobile apps that offer push notifications and low monthly maintenance fee's.

What is the process for building an app?

We use a three step process that ensures your app is delivered on time and on budget. We put together the best team suited to your idea, who possess the skills required to get the job done and a team that complements your own skill sets.

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The team includes a Product Strategist, Project Manager, UX Designer, UI Designer, Business Analyst and an IT engineer.

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Our team are awesome. They’re some of the most experienced and vibrant app product developers in Australia, with international experience spanning across 50% of the team.

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Our team use the highly regarded ‘Lean Method’ for developing software, producing the first version of your product as a Minimum Viable Product (MVP).

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We believe that this approach provides the best opportunity to eliminate wasted resources and thereby minimise cost and risk.

How do I protect my app idea?

When you are just starting to look for a development partner it is normal to want to protect your idea.

The reality is that it is very rare for someone to steal an idea, and even if they did a business needs to have a strong understanding of the industry and problem they are solving to be successful. Instead of being concerned about discussing your idea, for fear of it being stolen, we recommend talking to as many people as possible. To build a great product you need to speak to potential customers and potential partners early and often.

This will give you the best background to create an app that your customers want.

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If you do feel like you want some legal protection you can ask people to sign a Non Disclosure Agreement (NDA), which will allow you to confidentially share your startup app idea.

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Startups are often new and innovative businesses, so it is quite common for founders to investigate obtaining a patent for their mobile app.

Dapper Apps would always recommend contacting a patent lawyer for expert advice, however our tips for obtaining a patent are:

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• Do it early, because once your idea is out in the public you can no longer patent it

• Obtaining a patent for software is difficult, but not impossible

• Allow at least $5,000 for the initial stage of your patent

• A patent can’t stop someone from copying your idea, but if they do it gives you the ability to prosecute them

• Speak to an expert, Dapper Apps are happy to refer you to experienced lawyers if you need

Native app vs mobile web

Another consideration is whether you should build a native app or can your objectives be achieved through a mobile optimized website.

The main advantages of a mobile website are:

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• Quicker and cheaper to developer

• Available across all platforms

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The main advantages of a native iPhone, Android or Windows app are:

• Better UI and UX

• Can deliver more complex features

• More opportunities to generate revenue (ie paid downloads, in-app purchases)

• Better performance

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In short a mobile website is a good option if you don’t have complex features and are on a limited budget. But a native iPhone, Android or Windows app will deliver better results and has superior capabilities.

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During the initial discussions with On Trend Marketing.Co we will help you to decide if you need a native app or a mobile website.